Corporate Blogging Goes Mainstream - eMarketer
OCTOBER 20, 2010
Becoming fully incorporated into media and marketing
Blogging has been around for well over a decade—an eternity in internet time. Whereas blogs used to be a thorn in the side of traditional journalism, today they’re an essential ingredient in the media mix. Hardly a news organization exists that does not have a blog where its journalists post updates to breaking stories, offer personal commentary and engage in a dialogue with readers and viewers. Click on link above to view the full article.