Thursday, September 1, 2011

Nationwide Tweet-up With Fashion Designer George Zaharoff At Select Nordstrom Stores

                                 FOR IMMEDIATE RELEASE

Contact: Giuseppe Longo

Luxury Blog Fashion + Class & Jet Lag Collaborates With Fashion Designer George Zaharoff At Select Nordstrom Stores

Luxury blog fashion + class & jet lag is pleased to announce sponsorship of a nationwide tweet-up, collaborating with mens/womenswear designer George Zaharoff which will be held at select Nordstrom locations. Wanting to showcase Zaharoff's Mens Fall/Winter 2011 Collection, Nordstrom will be the location for the first ever in-store tweet-ups in key mainline stores.  Happening on Saturday evenings in select cities during the end of September/beginning of October, the tweet-ups will occur right after Mr. Zaharoff's daytime personal appearances.

The personal appearances will be open to Nordstrom's customers, which then will be immediately followed by the specific social media in-store events, geared heavily toward those who are signed-up with Twitter. The social media part, to take place on the sales floor, will be sponsored by fashion + class & jet lag, hosted personally by Editor and Writer Giuseppe Longo. George Zaharoff will be present for meet-and-greet. Limited gift bags will be handed out.

Taking marketing and social media to the next level, Zaharoff and fashion + class & jet lag are reaching out directly and personally to everyone in the "twittersphere," having been inspired by many months of engagement with members on Twitter. This will be the first time a retailer, fashion brand and luxury blog have combined forces to spotlight a designer's collection within three key markets - Seattle, Chicago, and Washington DC.  George Zaharoff says, "These are going to be very special tweet-ups as well as fun and casual.  Just to be able to introduce myself and the collection to people we chat with on an almost daily basis is awesome."  Giuseppe Longo agrees, "This is the future of marketing - social media. And doing this innovative collaboration with George and Nordstrom is going to be exciting. The best part will be meeting everyone and also tweeting with them."

The dates are as follows at the following Nordstrom stores:

    -Seattle Bellevue Square: September 24

    -Washington, DC Pentagon City: October 1

    -Chicago Michigan Avenue: October 8

The tweet-up events will be from 4 PM until 7 PM, immediately following the Zaharoff's seasonal personal appearances. They are looking forward to having everyone online join the fun. Twitter handles are as follows: fashion + class & jet lag (@FashionClassJet), George Zaharoff (@Zaharoff), Nordstrom (@Nordstrom). Also, the designated hash tag that has been assigned for the tweet-ups: #ZLive

Nordstrom is an American retailer based out of Seattle, Washington which has over 120 doors coast-to-coast. George Zaharoff is a mens and womenswear designer under the "Zaharoff" label selling to select Nordstrom and specialty stores throughout the country. Fashion + class & jet lag ( is a New York City based luxury blog that covers exclusivity and elegance within fashion, culture, and travel.


If you'd like more information about these events please contact Giuseppe Longo at or Letitia Watson of Zaharoff at 312.624.9633

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